Score leads via our marketing application and send the hottest ones to sales for immediate action and quicker sales results.
The Wave Marketing Module™ helps you execute, manage, and track campaigns so you maximize return on your marketing investments. You determine scoring rules and track lead scores for each campaign or event. Maximize your sales resources by focusing attention on those most likely to buy. Avoid wasting time on warm leads. Nurture them so you?ll be first in mind when they are ready to buy.
Manage goals, budgets, and expenses, and combine multiple events to form one campaign. Score email campaign leads based on pages viewed. Score event leads based on registration, attendance, and expressed interests.
Segment incoming leads by title, location, status, or product interest and apply that data to target lists for follow-up campaigns. Develop a profile of campaigns and events that consistently lead to sales.